China to the United Kingdom

Import from China to the UK.
Build something of your own.

Buy the products you have found, source stock for your business, or put your brand on a product. Sure Imports connects the buying, sourcing and shipping, with a team in China and a UK point of contact.

Find your starting pointExplore white-label ideas
UK contact, China sourcing team Operating since 2018 Buying, branding and shipping
Three starting points. One connected service.

You do not need to figure it all out before you begin.

Start with what you already have: a link, an idea or goods waiting to ship. We will help you take the next step.

You have product links

We help you buy.

Found what you want on 1688, Alibaba, Taobao or Pinduoduo? Send the links, quantities and specifications through Buy From Chinese Websites. Select the United Kingdom as your destination.

Submit product links
You need a product or a supplier

We help you source.

Build a brand, find wholesale stock or source equipment. Use LineScout to explain your requirements, work with sourcing specialists and review quotations before committing to an order.

Start a sourcing project
You have already bought goods

We help you ship.

Keep your own supplier and use Sure Imports for shipping. Share the goods, carton details and UK delivery address so the available route, handling and charges can be confirmed.

Request shipping
Your product. Your name on it.

You do not need a factory to start a brand.

White labelling lets you sell an existing manufacturer’s product under your own brand, where branding is available and permitted. Private labelling can go further, with changes to materials, features or packaging.

LineScout is your sourcing workspace. Explore researched product ideas and estimated landed costs, then work with Sure Imports specialists to confirm suppliers, samples, branding and delivery.

Start your white-label project

Select the United Kingdom in LineScout to explore GBP landed-cost estimates. These are planning estimates, not final quotations or guarantees of demand, availability or profit.

  1. Define the product and the buyer

    Choose who you want to sell to, the problem your product solves, your target price and a realistic first-order budget.

  2. Confirm the supplier and sample

    Agree the materials, dimensions, minimum order quantity and branding options. Review a sample or proof before approving bulk production.

  3. Approve the costs and production

    Review the quotation, packaging, payment stages and inspection scope. Keep the agreed specifications in your sourcing project.

  4. Arrange shipping and prepare to sell

    Confirm the UK destination, import responsibilities and delivery plan. Prepare your shop, product information and customer support before stock arrives.

From sourcing to selling

Plan for where your customers will buy.

Whether you sell on Amazon UK, TikTok Shop or your own website, the supplier’s price is only one part of the decision. Understand your selling costs before placing a bulk order.

Selling on Amazon UK

Product selection, sourcing decisions, fulfilment considerations and the costs behind your selling price.

Read the Amazon guideSelling on TikTok Shop

Choose a product you can demonstrate clearly, and plan for platform fees, creator commissions and returns.

Read the TikTok Shop guideCheck your estimated profit

Compare Amazon and TikTok Shop scenarios in GBP before committing your budget to stock.

Use the profit calculator
Know the whole cost

A low factory price is not your landed cost.

Build your budget in pounds, but check the currency of each quotation and payment. Allow for exchange rates and any payment-provider charges. Ask what is included before comparing two prices.

For shipping from China to the UK, share the product, carton dimensions, weight, quantity and delivery postcode. Express, air and sea options depend on the goods and route availability; the fastest option is not always the best fit.

Keep samples, production time and freight transit time separate when planning your launch. Customs checks and final delivery can also affect arrival dates.

Discuss your shipment

Your import budget, line by line

The goods
Product specification, quantity, samples and supplier price.
Your branding
Logo application, artwork, packaging, labels and any tooling.
Sourcing and checks
Agreed service charges, supplier checks and inspection scope.
Freight and delivery
China collection, consolidation, international freight and UK delivery as quoted.
Import charges
Applicable duty, import VAT and clearance charges. Confirm who is responsible for each.
Your selling costs
Marketplace fees, advertising, storage, returns and working capital.
Before you pay a supplier

Get the UK details right from the start.

The requirements depend on your goods, business and destination. Agree who will act as importer and handle customs, and check the product rules before production—not after goods reach the border.

  • Import arrangements: check EORI requirements, commodity classification and customs documentation.
  • Product requirements: confirm applicable safety, labelling, testing and intellectual property obligations.
  • Your destination: Great Britain and Northern Ireland can follow different requirements.
  • The paperwork: keep the agreed specification, commercial invoice, packing details and relevant compliance records.

Start with official guidance

Use these sources alongside advice specific to your product and business.

A supplier’s assurance or marketplace listing is not proof of compliance. Sourcing support does not replace the responsibilities of the importer or seller.

Already found a supplier? Explore verification
Read what matters next

Three steps towards a better buying decision.

These guides now include clearly labelled UK sections. Their original Nigeria examples remain, so use the UK guidance for your destination and costs.

  1. Step 1

    Plan your budget

    Separate buying, delivery and selling costs before you ask for quotes.

    Build an import budgetThen check your selling price
  2. Step 2

    Check the supplier

    Know what evidence to request and compare like-for-like specifications.

    Use the supplier checklistThen compare supplier quotes
  3. Step 3

    Approve before production

    Turn sample feedback and packaging decisions into a clear written brief.

    Plan your sample checksThen prepare your packaging brief
A little more clarity

Your China-to-UK questions, answered.

Can Sure Imports help me import from China to the UK?

Yes. You can submit Chinese website links for buying support, use LineScout for supplier sourcing and white-label projects, or request shipping for goods you have already purchased. Confirm the UK delivery address and product details so the appropriate route and costs can be agreed.

Can I buy from 1688 if I live in the UK?

Yes. Submit the exact product links, variants and quantities through Buy From Chinese Websites and select the United Kingdom. A low listing price is not the full delivered cost: confirm product availability, the purchase amount, service charges and shipping before paying.

What is the difference between white labelling and private labelling?

White labelling usually means adding your brand to an existing manufacturer’s product, where permitted. Private labelling can involve more specific changes to the product, materials or packaging. Neither automatically provides exclusivity. Confirm intellectual property rights, customisation options and minimum quantities with the supplier.

How much does it cost to import from China to the UK?

There is no single price for every shipment. Product value, quantities, carton dimensions, weight, freight method, duty, import VAT and delivery requirements all affect the cost. Request an itemised quotation and confirm which import charges are included and which you must pay separately.

Can you source products for Amazon UK or TikTok Shop?

You can use LineScout to source products intended for those channels and use our guides and profit calculator to plan. Seller accounts, listing eligibility and product compliance remain your responsibility. Amazon preparation, labels and delivery to a fulfilment centre must be specifically agreed; they are not automatically included.

Do you offer a fixed delivery time or minimum order quantity?

No single promise applies to every product. A ready-made purchase differs from a customised production order. Supplier minimums, samples, manufacturing, inspections, shipping and customs can all affect the schedule. Confirm the quantity and delivery estimate in your quotation before paying.

Do the same import rules apply throughout the UK?

Not always. Great Britain and Northern Ireland can have different customs and product requirements. Tell us your full delivery location before ordering, and check the current official guidance or obtain advice appropriate to your product and business.

A UK contact. A team in China.

Bring the idea.
Let us work through the next step.

Tell us what you want to buy or build, your approximate quantity and where in the UK it needs to arrive. You do not need a finished business plan to start a conversation.

Start a sourcing projectTalk to our UK team
Our UK company

Spreadit Sourcing Limited

33 Bevan Court, Dunlop Street
Warrington, WA4 6AA, England
+44 788 119 4138
hello@sureimports.com

Part of the Sure Imports service, connecting UK buyers with sourcing and fulfilment support in China.

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