Retail Price Builder
Protect your margins. Turn your landed cost into a strategic selling price that accounts for marketing, payment fees, and promotional safety nets.
Core Unit Costs
Enter costs per individual item.
Awaiting Data
Enter your unit landed cost to
determine your optimal retail price.
How to Price Imported Products
Pricing isn't just about covering your costs; it's about building a sustainable business. Many importers fail because they calculate their markup based on the factory price, ignoring the "hidden leaks" like payment transaction fees and marketing acquisition costs.
Margin vs Markup
Markup is profit divided by cost. Margin is profit divided by selling price. Most successful retailers use margin targets to ensure they have enough cash flow to cover overhead.
The Buffer Rule
In logistics, customs rates fluctuate and fuel costs can change overnight. A 3–5% buffer on your base landed cost isn't being pessimistic—it's being professional.
Pricing FAQ
What is a break-even price?
This is the absolute minimum price required to cover all costs and transaction fees. Selling at this price results in zero profit, but zero loss.
How should I handle reseller discounts?
Resellers usually expect a 15–30% discount. This tool helps you ensure that even with a reseller discount, you aren’t dipping below your break-even floor.
Why include marketing costs here?
Acquiring a customer isn’t free. If you don’t build your marketing spend (CAC) into your unit price, your profits will be eaten by your advertising bills.